Web Content Writing

In one sentence - Effective Web Content is something that will make you stay on this page!

Internet research has shown that we have about 3-5 seconds of our reader's attention, which works out to around 10-12 seconds of writing, to grab it. The study also suggests that a surfer will not spend more than 10 minutes on an average, on a website.

This clearly means we you have a `time-bound-opportunity-window' to grab our reader's attention. If our web copy can make our visitor think "Yes, this is what I am looking for!" one's content writing goal is achieved. And this is what effective web copy is all about.

If you will spend some time on some high ranking websites you will notice that web pages that enjoy top spot in Google and other SE have one thing that places them above everybody else - and that is good content.

So don't get caught up in the SEO, Page-Rank, Frames, and Programming Language issues so much that your content ends up being mediocre. The super smart spiders will never get caught up in the algorithm to an extent where they will ever miss examining the content. Not possible.

So make sure the content on your website - whether it is meant for spiders or human readers holds the ground firm and hard, and says what it is supposed to - clearly and simply.

What is good content from the spider’s point of view? Search engine spiders generally rate your website on the basis of updating frequency, spelling and grammar status, length of sentence, paragraphs and above all content relevance. If title tag, headline tag, and content on a web page don’t go hand in hand, there is no point in pointing the finger at spider for not rating your site as you expected.

Now let us discuss content vis-à-vis human visitors that will be directed to your website. Assuming everything technical about your website is right and spider does send some traffic your way. What if the content meant for human readers is drab and does not inspire a visitor to take action or stay on our website a moment longer? The visitor hits the back button and the newly generated traffic is nothing more than wasted bandwidth.

If you do not know the right techniques to develop effective web content, hire a professional web copy writer for your website, or at least get the content edited by someone who knows about effective web content writing, before it is uploaded. Secret of good writing lies in its simplicity and not in obnoxious display of vocabulary.

A professional and experienced web copy writer knows how to identify your target audience, their needs, their psyche, and their trigger. He knows content writing is not about making your website look like a Christmas tree. Good content writing has to mean business and convey trust.

While SEO generates traffic for your website, effective copy retains this traffic, makes your visitors bookmark, and come back to your site, and also recommend your site to friends and associates.