What is Keyword Frequency & It's Role is SEO

Keyword Frequency Keyword frequency refers to the number of times a keyword or key phrase appears within a web page. Keyword frequency is important because search engines like Google, Yahoo and AltaVista display results based on secret algorithms. Nobody knows the exact mathematical equation, but we all know that these are based mainly on keyword frequency besides link popularity.

According to the theory it is believed that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords. I don't always agree with it though. I personally feel and have experienced that what works in uniqueness and relevance of content more than anything. While working on content the frequency of keywords should be kept in mind.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

Overdoing it is like abusing the system. By inserting the keyword or phrases over and over again can lead to penalization of a site. So maintaining a healthy balance is the key. And more importantly, i cannot emphasize it enough - interesting, relevant and useful content that readers would like to read counts like nothing does.