SEO Explained in Layman's Terms

SEO has become mainstream and more and more people have started to show curiosity about what exactly it means and does. Through this article I will explain SEO in a manner that even a layman is able to get a hang of it.

Suppose you have a regular shop selling jewelry for women.

What if you see a man casually walking in with his dog looking for some pedigree? Would you even call him a visitor, where your products are concerned? Certainly not!

What will bring a smile on your face is a group of girls or women walking into the shop looking for some jewelry for the upcoming ball.

The point to note here is that you want the right people to walk into your shop and not vague strollers.

Now to draw the right people you will put up a glow sign board outside the shop that reads it’s a jewelry shop. You may also go an extra mile and categories each rack based on types of jewelry you deal in, fashion jewelry, semi precious, precious jewelry etc. You will also always ensure that you have the latest designs and best prices.

Why do you take so much effort? One, you want these women to have a good shopping experience, two, buy from you, three, come back to you the next time they need jewelry, four recommend you to others, and five, you don't want the competitor in the next lane to get better off you. So you will keep adding new stuff, having new offers, upgrading your services and so on an ongoing basis.

SEO will do all this and more for your website which is your shop or office on the net. Here the glow sign board will be your title and headline tags. And good shopping experience for an online customer could be about providing easy navigation. Unique stuff, best prices, bargain offers will be there in the form of unique content being added from time to time.

So there we are!

SEO is something you do to your website internally and externally on an ongoing basis that helps it to increase the inflow of qualified visitors from search engines.

Qualified visitor is someone seriously looking for the product or services you are selling. S/He is your potential target audience, someone most likely to buy the product or/and services you sell.

Before your qualified visitors can find your website via a search engine, first the search engine has to find your site and consider it worthy of getting a high position in the index. SEO performed rightly on a site thus also improves its credibility in the eyes of search engine spider.

The final objective of SEO is to bring targeted audience to a site and hold their attention. SEO comprises many solid activities which help a site to improve traffic and their attention span.

I hope I have been able to make sense through all this. If you still have SEO related questions , I will be glad to address them and incorporate the aspects I may have missed during my next upload with your name.