Is SEO a One Time Job or Time Consuming Process?

The best way to find out if SEO should be treated as an ongoing job or a one time procedure is to talk to professionals / entrepreneurs who generate substantial amount of business from their websites. The best answers will come from them.

This page is dedicated to all those webmasters who have ever wanted to know how long SEO takes and if it is a time taking process. Having a website is like having an office or a shop on the internet. Marketing your shop should logically be an ongoing exercise for someone who wants to stay in business and ahead of the competitors.

SEO brings targeted traffic to a website. If you have a website and want to retain its ongoing traffic and add new, logically SEO should be an ongoing exercise. With SEO you can never rest. It doesn’t end after a round of edits and polishing. A webmaster has to continue to add good relevant themed content, continue to get supirior back links, monitor competitors and keep an eye on their keywords and resources.

It doesn’t matter what industry you belong to, or what techniques you follow, you are a bound by time and the fact that search engine rankings don’t come overnight. Notwithstanding the scope of the SEO campaign you are planning to undertake you will have to wait for results.

You may be involved in aggressive link building & social media campaigns with extensive content development – you still cannot escape the waiting time to see results. Just how long you need to wait however, will depend on a large number of factors.

For a website that is absolutely new, it will generally take around a year before you can notice significant ranking changes. It is quite likely that in the course one does get an odd ranking here and there, but to see some significant and relevant traffic it will take time. In particular for phrases that are even remotely competitive, it can take quite a while.

Unless you own a tight niche site, you’ve got to wait for at least 6 months before you see any movement in terms of traffic. This is hardly to say that you can’t get quick results, but I want to put emphasis on the fact that in the most cases it is not common.

Coming to the more established sites, rankings do tend to come more quickly. One significant factor that makes it happen is back links. If an established site has many back links, but the site itself is lacking fundamental SEO or navigation, in such cases with some optimization it is sometimes possible to get results faster. ON the other hand if your site has no links and you need to build them, it increases the wait time significantly. Even for an established site, getting links in a competitive industry can take relatively longer.

In big measure or small, or within short intervals, SEO should be an ongoing process. Your Search Engine Optimizer will be the best person to advise you on it. Check out a articles, talk to people whose sites are doing well (and they are not your competitors in anyway), they will be the best people to give you an honest unbiased advice.

Feel free to contact me with any questions that you may have regarding SEO and how I can help you make the most of your online presence.