Steps SEO Expert Takes to Optimize Website

As an SEO Expert I Carry Out Many Jobs to Optimize your website

SEO Includes

What is My Job

More and more small business owners have begun to acknowledge that website is a powerful and influential medium that can help boost their sales and brand reputation. And they are exploring it like never before.

As a result I have more people contacting me for SEO for small business websites. Webmasters approach SEOs' at various stages. Some sites may have been up for years and some sites may be new, not even indexed by spiders yet. Objective of all these webmasters however is the same. They want to improve their search engine ranking. They want more target customers visiting their websites; they want more enquiries coming through their website.

When such a client sends me enquiries, I ask him to send in the URL. I visit the site and perform several tasks, like finding out the current page rank of the website; number of links pointing to the website; age of the domain; on-page optimization status; coding errors and broken links if any; sitemap status; number of pages indexed in search engines so far; and finally, studying and analyzing the competition in the target market.

(This is the point where I send a free Website Evaluation Report for their website. If they are keen to do something further and want to know about my premium services they get back to me and the next phase begins.)

Once I am through with the above task of basic assessment of a website, I get back to the client and ask them to send me the ten best keywords that they think their potential clients are most likely to type to find them. I put these keywords and phrases through several tests using online tools and my own experience to know their actual impact on SE. Based on client’s input and my study I identify the most suitable set of primary and secondary key-phrases for client’s SEO campaign. Being able to find the most frequently used phrases which contain your product related keyword is the objective of my campaign.

The process of research is tedious and time consuming. Besides that, it calls for undivided attention and dedication on the part of an SEO expert besides analytical skills, SE and market awareness. While identifying key-phrases I may not necessarily stress upon the most competitive keywords. On the contrary I put in a lot of effort to search for less and medium competitive keywords. I generally limit the number of keywords to five, eight, fifteen or more depending upon size of website and business goal of my client.

I generally work my way up using a specific strategy of achieving decent rankings focusing on geographical location first with name of your city and nation, once we achieve prominence in our city, state, area and country it is appropriate to move up, crafting SEO strategies for the international platform.

From my experience I have found that generally short term keywords take 4-6 months to show up on SE; moderate keywords take anywhere between 6-8 months; and long term keywords which face heavy competition take 8-12 months to get noticeable recognition on international platform or sometimes even more.

Then comes Page Optimization and Content Development – These two factors are critical in any SEO campaign where the objective is to conquer the top-notch places on search engine. Page Optimization is about the keywords being used in the content of the web pages in a certain manner, whereas content development includes article submissions, forum and blog postings, and publishing press releasing.

After completing the content optimization and development aspect comes Text Based Navigation. To make the most of the spider visit we fine-tune navigation of website. We achieve this by giving right placement and prominence to keywords on a web page. The navigation system facilitates spiders journey from home page to inside pages and if the spider can find anchor text optimized to their liking then top-notch rankings could be just a day away.

On the side we are also working on creating site map with an organized list of links to all important pages of website. Creating sitemap is a major task and can make huge difference for a website. We watch it also very closely while tracking reports. We ensure that the homepage of website contains a text link to sitemap.

Then comes working on Meta Tags and alt tags. Meta Tags are the lines of code in the uppermost section of a website. We also undertake cleaning up of codes where required. Cleaning the codes is a time consuming, and a mundane job. But a clean, clutter free website is more likely to result in prompting the search engines to boost a site’s relevancy ratings.

Next is the job of building back links. In simple terms it means that by using various techniques we try the bigger and more prominent companies in the same market link to your website in some way. This link is considered as a vote. The more votes we can generate for you, the better. With experience we have arrived at ways to get you links from and get linked to websites which are performing well on search engines.

When you are with www.seoexpert-services.com you get the advantage of timely reporting. We keep you posted on a regular basis and never take a step without informing you about its impact with other details. This reporting schedule helps you in comparing the present output with the pre-optimization levels. When you notice the difference it re-assures you that you have invested your money at the right place and that you are in safe hands.

If you have a website that you would like me to evaluate and suggest steps for improvement, do send me your URL. I will get back to you as soon as I can.