What is Search Engine Optimization(SEO)?Understanding Search Engine Optimization better. Some practical wisdom |
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If your website is not optimized properly - irrespective of uniqueness of product or service, and amount of money you spend on marketing it, it doesn't help. If spider doesn’t index your website for relevant search terms, your product is nowhere. Time, Money and Effort are down the drain. Most website owners consider their websites `ready to be launched' as soon as they are through with the designing bit. They give little or no attention to Optimizing their sites. This is ignorance. The webmasters don't understand that no matter how good a website looks, if it doesn’t reach its target audience, it’s existence is purposeless. With changing times and the spirit of competing taking front seat, the scenario has undergone an immense change and the webmasters have become more alert vis-à-vis their websites. They now realize that online presence should ideally bring them additional visibility and that search engine optimization can help them attain and most definitely get closer to this objective . SEO is about creating subject-specific & tightly themed content for the website with relevant key phrases. This helps websites to generate targeted traffic through Search Engines. Search Engine Optimization deals with two aspects – Spiders and Human Reader. Spiders are software or robots launched by search engines who visit all the websites to look for relevancy in the text matter of a website. The human reader is s simple visitor like you and me. He/she could be looking for anything - information, entertainment, solutions, anything. What matters to a human reader is the relevancy of the content and how it is written. So, optimized content is written in a way that it not only has keywords-density, but also makes an interesting read. We know that there are thousands of websites vying to get on the first page of search engines. But why do only some of them do well and the rest don't? The answer could lie in the way SEO may have been implemented on these sites. A Search Engine Optimizer helps you to write your web content strategically. He helps you to use your title, description, keywords and headline tags correctly. An experienced SEO does now allow you to waiver from keyword-to-text ratio. A SEO does his/her job with certain conviction and clarity in mind vis-à-vis primary and secondary set of key phrases, anchor text, image alt tags, their interlinking etc for each page on the website. Ranking also depends on the fact that how many, quality websites are linking to you, how have you managed to interlink your web pages, how much original and unique content you have, How often you add new content to it, SEO practices and principals your competitors are following etc. Sometimes even the age of your website counts. For good search engine rankings you have to make a lot of effort from several directions. SEO is considered the most important factor to good ranking on SE.
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