what is SEO, India. Search Engine Optimization, India

What is SEO (Search Engine Optimization) ?

This page is dedicated to people who do not know much about SEO and would like to get hang of it without any frills.

SEO stands for Search Engine Optimization. It is the method of analyzing & constructing web pages in a way that they can be found, analyzed, & indexed by search engines. SEO improves visibility and ranking of website, and increases targeted traffic to it.

SEO is the cheapest way to attract visitors to a website on an ongoing basis. Unless a website is optimized it is nothing more than a brochure. SEO helps the website move closer to its potential audience.

Search Engine Optimization is a technical part of Web Marketing because while it helps in marketing the site, it also requires some technical knowledge like, familiarity with HTML, FTP etc. SEO is sometimes also referred to as SEO copyrighting because most of the techniques comprise written text.

SEO is meant to improve the rankings of website in search engine results for your preferred search-phrases. It is the job of a Search Engine Optimizer to help you identify the most relevant key words and phrases for your website. You can optimize your website yourself, provided you have knowledge and time to update yourself on latest SEO trends and implement them on your site.

Although SEO helps to increase the traffic to a site, it is not advertising. The idea behind SEO techniques is to get top placement on its merits, because your site makes more sense than competitor's and is relevant to a particular search term. Website owners should understand that SEO is not about gaming the system.

In a nutshell, SEO is about optimizing a site to give Google what it wants, and at the same time, meeting the requirements of the intent, of a specific search engine visitor whether he wants to buy something, to learn something, to store something, or wants to communicate with someone.

Feel free to contact me with any questions that you may have regarding SEO. I can help you make the most of your online presence.

An Un-optimized Website is Like a Shop Without a Signboard.

SEO is a science of building and implementing strategies & techniques that helps a site to drive free and organic traffic from search engines. You may have spent thousands on getting your website designed but if it doesn't draw visitors, it's of no use. Search Engine Optimization leads a visitor looking for your product/services to your site.